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Medi-Promotions Inc., Hasbrouck Heights, NJ, named Gerald McMurtry president. Carl Roselle, Jeff King, Kenneth Kind, Robert Hopfan and Karen Kohlan were

New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

The French say "vive la difference" when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men's Health, for example,

She's svelte, sultry and sloe-eyed. She's Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,

Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419

Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year's resolutions.The cataloger, which offers a line of military action figures

Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has