Channel | Direct Marketing | Print

Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer

We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But

Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

Men typically shop for insurance online but it's women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

There's a lot of talk about the accountability of Internet advertising but we fear that, in practice, it's just that: talk. Throwing banners all across

Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising" is the latest in Menlo

Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American

There are no big surprises in DIRECT's annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

The casting of actors and actresses is changing to better reflect America's demographic diversity. Research from the Screen Actors Guild (SAG) indicates