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Three-Martini lunches are kind of like the 1960s-if you remember them, you weren't there. By the time all parties sobered up, a contract had been signed,

Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a

Database Investment has continued unabated from last year, according to DIRECT's annual reader survey. Once again, just over half of our respondents indicated

Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

Who says you can't have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn't do much for the airline's

DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

The London DM Fair is going global.The event-scheduled for March 16-18-has been rechristened the International Direct Marketing Fair. Twelve thousand

Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker's

Santa's elves aren't the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did