Spelling Lessons
If you have a Judeo-Germanic jawbreaker of a name like "Jonathan Boorstein," you can expect to be misspelled as well as mispronounced.Nevertheless, it
If you have a Judeo-Germanic jawbreaker of a name like "Jonathan Boorstein," you can expect to be misspelled as well as mispronounced.Nevertheless, it
Howard Draft, chairman/CEO of DraftWorldwide, is CADM's 1999 Charles S. Downs Chicago Direct Marketer of the Year. At age 45, he's the youngest-ever recipient
Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer
We all know all about the traditional direct mail package.There's an envelope. Inside there's a pitch letter, a brochure, a response mechanism and a lift
Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles
Vain was merely Seattle's most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business
Blame it on B'omarr Monk.The spidery-looking droid from "Star Wars"-who only appears in "Return of the Jedi" for a few seconds-inadvertently led toy titan
Customers evaluate your company's sales and service based on how well you provide accurate information and quick solutions. Seamless customer support
Lynn Fantom, K2 Design Inc.'s CEO, wouldn't be surprised if e-commerce profits doubled next Christmas. "The penetration of the market is still low enough
Three-Martini lunches are kind of like the 1960s-if you remember them, you weren't there. By the time all parties sobered up, a contract had been signed,
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