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If you have a Judeo-Germanic jawbreaker of a name like "Jonathan Boorstein," you can expect to be misspelled as well as mispronounced.Nevertheless, it

Howard Draft, chairman/CEO of DraftWorldwide, is CADM's 1999 Charles S. Downs Chicago Direct Marketer of the Year. At age 45, he's the youngest-ever recipient

Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles

We all know all about the traditional direct mail package.There's an envelope. Inside there's a pitch letter, a brochure, a response mechanism and a lift

Vain was merely Seattle's most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business

Blame it on B'omarr Monk.The spidery-looking droid from "Star Wars"-who only appears in "Return of the Jedi" for a few seconds-inadvertently led toy titan

Customers evaluate your company's sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

In the name of science-and because I didn't want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

Three-Martini lunches are kind of like the 1960s-if you remember them, you weren't there. By the time all parties sobered up, a contract had been signed,