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WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures

TODAY'S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

MAYBE IT'S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

The latest word from Don Peppers and Martha Rogers is that you don't have to overhaul your company from the boardroom to the mailroom to get into one-to-one

As of this writing it's the first of January 1999, which means it's either time to reflect on the previous year or contemplate the coming 12 months. Since

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

THURSDAY, FEBRUARY 11 7:45 AM - 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM - 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these