Channel | Direct Marketing | Print

LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn't a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted

A FEDERAL APPEALS COURT has reversed the Internal Revenue Service's revocation of a charity's tax-exempt status because of the arrangement it had with

TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston's Direct Response Group developed a campaign to generate

IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company's paper catalog to

Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

SINCE THAT sports thing didn't work out for local hoopster Michael Jordan, it's good he has something else to fall back on: direct marketing.In addition

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places

SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom