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2015-16 countdown happy new year

Chief Marketer Asks…What Were the Top Trends of 2015?

|  by Beth Negus Viveiros & Patricia Odell

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.


Chief Marketer Listline Nov. 24

|  by Casey McClay

Lists featured this week include Sturbridge Yankee Workshop PIP and Labwrench Business Email.


Chief Marketer Listline Nov. 4

|  by Casey McClay

Lists featured this week include Herrschners and the Humane Society of the United States.


Chief Marketer Listline Oct. 27

|  by Casey McClay

Lists featured this week include the Barnes & Noble PIP and the Autism Spectrum Disorder Foundation.


Marketing EDGE Honors Pam Larrick, Quad/Graphics

|  by Beth Negus Viveiros

Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.

Chief Marketer Videos

by Patricia Odell

Campaign: Know Your IBM Client: IBM Agency: Motivforce Marketing and Incentives Limited