Channel | Direct Marketing | Print


Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.


Chief Marketer Listline Feb. 8

|  by Casey McClay

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.


The Top 10 Stories of 2015

|  by Beth Negus Viveiros

What do the most-read stories of 2015 on tell us about our readers?

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone