Channel | Direct Marketing | Print

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Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

corporate-counsel

Chief Marketer Listline Feb. 8

|  by Casey McClay

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.