Channel | Direct Marketing | Print

ProNourish, a nutritional drink from Nestlé Health Science for people with “digestive sensitivities,” manages to speak to both healthcare pros and end users, often via the same channels.

Marketer’s Most Wanted: Physicians

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Landscape with money

5 Strategies for Better B2B Ecommerce

|  by Malcolm Bliss

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

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