Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic.
As CEO Heath Clarke explains it, Local.com occupies a space between the two largest groups involved in local online search, and enjoys an advantage over each.
At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data…
Bill Hanekamp is a huge fan of small Web sites. Technically, they
Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll.
Online marketing firm 24/7 Real Media last week confirmed earlier reports that it may be for sale.
Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user's PC. And they're being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets.
For the first time, apparel and footwear outsold computer hardware and software online in 2006, according to a report expected to be released today by Shop.org.
A federal judge has set a date to begin jury selection in a trial that questions Google's right to sell trademarks as keywords for delivering pay-per-click search ads.
Local search engine Local.com reported first-quarter 2007 revenue of $4.9 million, an improvement of 55% over revenue for the same quarter last year and 35% revenue growth from Q4 2006
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