Channel | Digital

A Few Words in Praise of Affiliate Marketing

|  by Chief Marketer Staff

In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is…

Travelzoo Gives Keyword Campaigns a First-Class Upgrade

|  by Chief Marketer Staff

Internet media company Travelzoo runs a big Web site that draws big traffic. The Travelzoo.com property publishes trip and lodging deals from more than 600 travel suppliers, and 11 million members in the U.S. , U.K. Germany and Canada access those deals for free through the site

Short Cuts

|  by Chief Marketer Staff

Spiegel Brands Inc.'s two leading brands, Spiegel and Newport News, have joined online multi-merchant marketplace Shop.com. The addition of the two brands boosts Shop.com's women's apparel and accessories offerings.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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