Channel | Digital

Travelzoo Ups Search ROI

|  by Chief Marketer Staff

Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

Bridging the Gap

|  by Chief Marketer Staff

As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn't being filled by either the Internet Yellow Pages providers or traditional search engines.

Exciting and New

|  by Chief Marketer Staff

Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential

Sending Out an RSS

|  by Chief Marketer Staff

With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

Meet and Green-t

|  by Chief Marketer Staff

Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month's BlogPhiladelphia event, an

Let’s Get Together

|  by Chief Marketer Staff

If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.

Search and Display Work Well Together

|  by Chief Marketer Staff

Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a study from digital marketing firm Atlas, a subsidiary of aQuantive.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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