Channel | Digital

Sweeps Weeks

|  by Chief Marketer Staff

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

Techno Bazaar

|  by Chief Marketer Staff

Direct marketers can perhaps be forgiven if they're getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

GADGETS For GIRLS

|  by Chief Marketer Staff

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

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Awards

 
	
        

CHIEF MARKETER 200