How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
A look back at our recent conversations with CMOs making waves in the industry.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
Click here to view the 2023 winners!