Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
Facebook is expanding its retargeting technology to mobile devices, and this time it's doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
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