Channel | Data & Analytics

Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.