Channel | Data & Analytics

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.