DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
Click here to view the 2023 winners!