Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Data is an integral and constant component of any successful app marketing campaign.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
The lines may have blurred but there are still key differences between B2C and B2B buyers.
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
Click here to view the 2023 winners!