Channel | Data & Analytics

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.