Channel | Data & Analytics

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Making CRM stick – Five Ways to Increase CRM Adoption

|  by Stewart Applbaum

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

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Why You Should Be at B2B LeadsCon

|  by Beth Negus Viveiros

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

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Five Ideas to Better Leverage Big Data

|  by Cesar Brea

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

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