Channel | Data & Analytics


Customer Data Deluge Overwhelms Brands

|  by Susan Frech

As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.


Using Sequential Models to Predict Customer Churn

|  by Dr. Olly Downs

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?


Nine Tips for Building Better Marketing Dashboards

|  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”


Engaging Customers With Data Intelligence: Webinar

|  by Beth Negus Viveiros

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.


Overcoming Age: Reaching Multigenerational Households

|  by Sarah Clark

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

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