Channel | Data & Analytics

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Turning Big Data Into an Actionable Marketing Asset

|  by Steve Shoaff

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

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Create a Better B2B Big Data Plan

|  by Beth Negus Viveiros

Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.

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TGI Friday’s Takes Customer Feedback Seriously

|  by Patrick Gorman

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

digital marketing

3 Steps to Better Digital Marketing Intelligence

|  by Jonathan Moran

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

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At Halftime, How’s Your Digital Marketing Team Performing?

|  by Beth Negus Viveiros

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

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Database Tech & Facebook Custom Audiences

|  by Patrick Gorman

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

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