Channel | Data & Analytics

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20 Top Customer Engagement Tips

|  by Beth Negus Viveiros

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

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Reinventing the 360-Degree Customer View

|  by Ben Tepfer

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

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3 Things the Travel Industry Can Teach Marketers

|  by Deren Baker

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

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