Channel | Data & Analytics


20 Top Customer Engagement Tips

|  by Beth Negus Viveiros

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.


Reinventing the 360-Degree Customer View

|  by Ben Tepfer

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.


3 Things the Travel Industry Can Teach Marketers

|  by Deren Baker

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

Chief Marketer Videos

by admin