Channel | Data & Analytics


Why B2B Brands Need Customer Advocates

|  by Beth Negus Viveiros

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

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Account Based Marketing: Where to Start

|  by Sharon Gillenwater

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

data intelligence, Engaging customers

Misconceptions About Marketing Data

|  by Anastasia Bogomolov

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.


3 Ways CIOs Can Transform Digital Marketing

|  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.


Real Time Engagement and Cohort Marketing

|  by Lou Carricarte

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone