Channel | Data & Analytics

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Database Tech & Facebook Custom Audiences

|  by Patrick Gorman

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

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Webinar: Data-Driven B2C Strategy

|  by Patrick Gorman

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

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Inside Ancestry.com’s Marketing Infrastructure Group

|  by Patrick Gorman

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

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A New & Improved Return on Ad Spending Formula

|  by Todd Crawford

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

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