Channel | Data & Analytics


What Sales Leaders Can Learn from Spock and Kirk

|  by K.V. Rao

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.


Why Buyer Personas are the Core of Content Marketing

|  by Claudine Bianchi

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

Chief Marketer Videos

by Patricia Odell

Campaign: Know Your IBM Client: IBM Agency: Motivforce Marketing and Incentives Limited