Channel | Data & Analytics


100% Pure’s Predictive Success

|  by Patrick Gorman

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.


Waging the War for Data Science Talent

|  by John P. Kelly and Farouk Ferchichi

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

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Bringing Location and Weather Together

|  by Patrick Gorman

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

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4 Tips for Leveraging CRM Data

|  by By Rob Gatto

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

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Webinar: Overstock’s Transition to Data-Driven Marketing

|  by Chief Marketer Staff

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.


The Secret to B2B Data? Keep It Clean

|  by Beth Negus Viveiros

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…

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