Channel | Data & Analytics

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Knock Down Silos to Map the Customer Journey

|  by Kerry Reilly

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

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Ways Data-Driven Marketers Can Track Engagement

|  by Nick Edwards

Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

Old Keys

Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

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Building a Strong Marketing Data Strategy

|  by Curtis Thornhill & Elizabeth Dobbin

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.