Channel | Data & Analytics

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The Risks of Not Following Data Use Guidelines

|  by Beth Negus Viveiros

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

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Putting a Face on Anonymous Data

|  by Naras Eechambadi

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

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Lead Attribution Must Go Beyond First or Last Click

|  by Beth Negus Viveiros

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.

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What’s On Tap for Marketers in 2015

|  by Patrick Gorman

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

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