Channel | Data & Analytics

Chicago-BMA

Changing Expectations Key Theme of BMA15

|  by Beth Negus Viveiros

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

mgm-grand

Are Your Customers Enjoying the Experience?

|  by Beth Negus Viveiros

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

michael-keaton-adobe

Lessons Learned At the Adobe Summit

|  by Beth Negus Viveiros

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

man-job-hunt-hiring-career-running

How Job Churn is Hurting Marketing Data

|  by Jennifer Groese

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

Qualifying Sales Leads, Qualified Sales

Keys to Predictive Scoring Success

|  by Patrick Gorman

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

benchmark

Benchmark to Excellence, not Mediocrity

|  by Yvonne Tocquigny

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

156628164

The Risks of Not Following Data Use Guidelines

|  by Beth Negus Viveiros

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

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