Channel | Data & Analytics

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Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patricia Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone