Channel | Data & Analytics

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How Big Data and Marketing Analytics Can Help Sales

|  by By Glenn Gow

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

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Navigating the Road to Digital Transformation

|  by Beth Negus Viveiros

Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process

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Changing Expectations Key Theme of BMA15

|  by Beth Negus Viveiros

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

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