Channel | Data & Analytics


The Secret to B2B Data? Keep It Clean

|  by Beth Negus Viveiros

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…


Chief Marketer Listline Oct. 21

|  by Casey McClay

Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.


4 Tips for Selling to CMOs

|  by Beth Negus Viveiros

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.


Using Personalization to Increase Conversions

|  by Chief Marketer Staff

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.

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