Channel | Data & Analytics


Lead Attribution Must Go Beyond First or Last Click

|  by Beth Negus Viveiros

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.


What’s On Tap for Marketers in 2015

|  by Patrick Gorman

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.


Business Moves at the Speed of Social

|  by Pernille Bruun-Jensen

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.


B2B Marketing Starts With Knowing the Customer

|  by Beth Negus Viveiros

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.


Three Ways Big Data Will Change Marketing Offers in 2015

|  by Jonathan Moran

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

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Marketers Embracing Data-Driven Practices

|  by Patrick Gorman

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.


Generating Better Reports for Lead Gen Feedback

|  by David T Scott

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

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