Channel | Data & Analytics

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Why B2B Brands Need Customer Advocates

|  by Beth Negus Viveiros

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

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Account Based Marketing: Where to Start

|  by Sharon Gillenwater

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

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Misconceptions About Marketing Data

|  by Anastasia Bogomolov

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

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3 Ways CIOs Can Transform Digital Marketing

|  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

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Real Time Engagement and Cohort Marketing

|  by Lou Carricarte

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone