Channel | Acquisition

ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.

Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!

Frito-Lay is putting at least some of its Super Bowl advertising in consumers' hands this year.

Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.

Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.

Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.

College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion.

Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.

GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.

Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize.