CEA Hits the Road In Search of Youth
The Consumer Electronics Association (CEA) kicks off a new promotional tour this fall called TechKnow Overload.
Starting in September, TechKnow Overload will begin a nine-month tour stopping at college campuses, shopping malls, and other youth destinations such as Spring Break, Mardi Gras, and concert festivals, giving attendees a chance to interact with TechKnowOverload sponsors and their products.
The tour is open to all CEA members with a few slots open for non-endemic brands. Sponsorship fees range between $10,000 to $120,000 per semester.
TechKnow Overload will also offer TechKnow Symposiums, which let brands to get feedback directly from attendees, the TechKnow Report, a market analysis of the young consumer and TechKnowZine, an electronic newsletter sent to consumers.
The tour’s roots go back to 2000 when it was a California-only program called Buzz Net. It went national last year and changed its name to ThunderDorm. This year, the name changed again to reflect the expansion of venues beyond college campuses.
New York City-based Mr. Youth, whose managing partner, Matt Britton, conceived Buzz Net/ThunderDorm while at YouthStream Media (now part of Alloy, Inc.), handles TechKnow Overload.
