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Case History: Red Lobster Reels Them In Without A Hook

Case History: Red Lobster Reels Them In Without A Hook

Posted on April 13, 2005 by Chief Marketer Staff

Feel like fish? Red Lobster makes it easy with online purchases and overnight delivery. And if you’re an Overboard Club member, you can enter the Passion Prize drawing and win dinner for two, a fresh lobster delivered to your door or a trip to an exotic locale.

Those are just a few perks you get for joining the Overboard Club. Another is that you get Red Lobster’s e-mail newsletter.

Roughly 785,000 active members now receive the Overboard Club newsletter.

Launched in January of 2001, the newsletter is sent 13 to 14 times a year in alignment with Red Lobster

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