Calling All CHANNELS

Posted on by Chief Marketer Staff

Although Nextel Communications has been engaged in online marketing for four years, only last year did the Reston, VA-based wireless giant seriously begin to pursue e-mail-based customer, rather than acquisition, communications, according to senior marketing manager Chris Panagides.

Panagides is part of the new channel development team meant to increase sales through lower cost avenues, especially Nextel’s Web site. E-mail is a big part of that.

Nextel initially viewed e-mail as a venue for more sales, but experience


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