Burger Kings Renews SpongeBob Premiums, Sweeps

Posted on by Chief Marketer Staff

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

In its first global promotion, Burger King is rolling out 20 SpongeBob figurines around the SpongeBob Lost in Time episode. Burger King customers in more than 40 countries can follow the cartoon character on his worldwide adventure, and track his journeys online at BK.com/spongebob.

Collectible SpongeBob premiums are available in Burger King Kids Meals (one in each meal) while supplies last. Each figure comes in a bag that highlights SpongeBob’s travels and includes games and facts about the destinations and period in time.

To further support the campaign, Burger King has rolled out a Lost in Time With SpongeBob SquarePants sweepstakes, which offers customers a chance to win a trip to a trip to a country SpongeBob visited in Lost in Time.

To enter, consumers must write an adventure story up to 25 words that describes when and where they would be if there were lost in time. Entries can be submitted online at BK.com/spongebob through March 20.

One grand-prize winner will receive a seven-day trip for four to England, Spain, Germany or Mexico and $1,000 spending money. One first-prize winner gets a family trip to the Nickelodeon Hotel in Orlando; 2,000 winners will receive the SpongeBob SquarePants: Lost in Time DVD, which hit stores yesterday.

The TV spots, P-O-P packaging and online materials support. Equity Marketing, Los Angeles, CA, handles toys and sweepstakes; Wunderman, Chicago handles package and P-O-P.

For more stories on games, contests & sweeps

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM
×