Build-A-Bear Rolls out Back-to-School Sweeps

Posted on by Chief Marketer Staff

Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways.

Customers who visit Build-A-Bear Workshop stores in the U.S., Canada and Puerto Rico through Aug. 11 can enter the “Spirit Sweepstakes” for a chance to win a school visit with “High School Musical” star Corbin Bleu and a $50 store gift card. Details are also available at www.BuildABear.com.

The company is building excitement with free giveaways to people who visit Build-A-Bear Workshop stores this month. Under the “School Days Giveaways, customers will receive a free gift, including a Corbin Bleu locker poster, Build-A-Bear Workshop pencil case, notebook, or a collectible pin. A new item will be featured each week, while supplies last.

Each free item comes with a virtual gift that can be used at www.buildabearville.com, the company’s online community. Gifts include a locker for the guest’s virtual Cub Condo house, a poster of Corbin Bleu, Pom-Poms and special moves for the customer’s online character.

Build-A-Bear Workshop, which is handling the sweepstakes internally, is promoting the campaign on its Web site, with storefront signage, in its newsletter and via e-mail blasts.

For more coverage on games, contests & sweepstakes

Related stories:

Build-A-Bear Workshop Promotes Virtual World via Sweepstakes
http://promomagazine.com/contests/news/build-a-bear_promots_virtual_sweepstakes_0220/index.html

Build-A-Bear Workshop Drives Traffic with Sweepstakes
http://promomagazine.com/contests/news/build_bear_workshop_traffic_sweepstakes/index.html

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.