Bugaboo Strollers to Sweep Baby and Parents to Amsterdam

Posted on by Chief Marketer Staff

To prove that travel with babies can be fun, Bugaboo has launched its Daytrip to Amsterdam Sweepstakes.

To enter, U.S. and Canadian consumers purchasing any of three Bugaboo stroller models (Frog, Gecko and Cameleon) in 2005 have until Dec. 31 to return their warranty card via mail or register online at Bugaboo.com. The grand-prize winner, whose card will be drawn on Jan. 31, 2006, will receive a trip to Amsterdam— of Bugaboo— two adults and one child. The trip will include hotel and airfare for 5 days and 4 nights.

The sweepstakes is an extension of the brand’s ongoing strategic Bugaboo Daytrips campaign to support “mobile parenting.”

“Bugaboo is a mobile brand that encourages discovery,” says Kari Boiler, director of Marketing, Bugaboo North America, in a statement. “By offering this trip, we can truly demonstrate our belief in modern mobility.”

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