Bud & Burgers Championship Seeks “King of Burgers”

Posted on by Patty Odell

A beer and a burger is simply a part of life. Budweiser knows it and has launched its first “Bud & Burgers Championship” to find—not a “King of Beers” as Bud calls itself—but a “King of Burgers.”

Bud & Burgers ChampionshipThe contest kicked off April 7 on National Beer Day. Entrants can submit a video or photo on Budweiser.com/Burgers showing their burger, paired with a Bud, and explaining why they should be the champion. The idea is to educate people across the country about “exactly how the beer’s crisp finish and aroma-enhancing carbonation can make burgers taste even better,” the brand said.

Semi-finalists will compete head-to-head at 10 nationwide Bud & Burgers Championships events hosted at some of the biggest festivals throughout the summer, including Stagecoach Music Festival, Free Press Summer Fest, Chicago Blues Festival and others.

A grand finale event will be held at the Budweiser Brewery in St. Louis on July 11, just down the street from where the burger was widely introduced to America: the 1904 World’s Fair, the company said.

The competition is getting help from award-winning culinary pioneer, Chef David Chang, who introduces the contest in a YouTube video.

Change will also be a judge. The winner gets $100,000 to support their culinary ambitions and will be invited to compete in a new six-episode cooking competition series, “United States of Burger,” which will premiere this summer on the Esquire Network.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!