How Brands are Sneaking Ads onto Vine

Posted on by Chief Marketer Staff

Kurt Wagner (Mashable)

vine150Brands are utilizing a form of stealth advertising, paying the platform’s most popular users to “organically” push products to their massive followings. (Brands already use Vine to create their own videos, but the message is much different when it comes from a “regular user” instead of the brand itself.) Here’s what you need to know.

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