Brands on Facebook: Post Images of Women to Get Likes
Mark Kelley (Social Fresh)
A study conducted by Taggs unearths some fascinating facts for your marketing toolbox. Facebook users like brand images of women 41% more than they like images of men. However, retail brand images of men are shared 19% more than images of women. One of the reasons for the difference is that women are often featured wearing products, which appeals to superficial desires and makes for easy likes. Lots of good content and takeaways to chew on!
