Branding Battle Wages for Sochi

Posted on by Chief Marketer Staff

(Chicago Tribune via Reuters)

olympic marketingOfficial Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics and the 2016 Summer Games in Rio de Janeiro, according to a report released last weekend.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

×