Brand Value Has New Definition For Millennial Marketing

Posted on by Chief Marketer Staff

Jeff Fromm (PSFK)

brand valueThe old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials and older generations that are adopting a similar mindset. The new definition of brand value is detailed in this article as well important ways for you to connect with this 80+ million strong consumer group.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.