Bloomingdales Joins Catalog and Web site Businesses

Posted on by Chief Marketer Staff

Bloomingdale’s is combining its Internet and catalog businesses, parent Federated Department Stores said.

Bloomingdale’s By Mail and bloomingdales.com will be merged under the Bloomingdale’s Direct umbrella. Franz Weiglein has been named president.

Weiglein, 40, joins Federated after 10 years with Lands’ End Inc., where he most recently was vice president and general merchandise manager of the men’s division.

The merger is scheduled for completion by fall. A similar restructuring of Macy’s By Mail and macys.com has been completed by Federated Direct, which oversees the Bloomingdale’s and Macy’s online and catalog operations, and Fingerhut Companies Inc.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.