Webinars You May Have Missed: E-commerce Trends 2010

Posted on by Tim Parry

Where were you last Tuesday, some time around 2:30 p.m. EDT? I was on a Webinar with Amy Africa, Chief Imagination Officer at Eight by Eight, and Larry Kavanagh, the founder/CEO of D.M.insite, discussing the research Multichannel Merchant did on e-commerce trends for 2010.

But it’s not too late to hear what Africa and Kavanagh had to say about some of the hard-to-swallow numbers. We’re talking about almost 80% of the nearly 600 respondents who said their companies are not yet using mobile commerce. And they had some choice words about the 60% that are not marketing to people with abandoned carts and the 82% that are not using live chat.

The 30 minute Webinar – plus the ones my colleagues did on catalog, operations and fulfillment and e-mail marketing trends – can be found on-demand here.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Amy Pressman

Digital marketing has taken the forefront of the way people transact business and make purchasing decisions.  Hear from acclaimed Wharton Professor David Bell as he outlines the pain points marketers face today in a digital environment, and gives tips on how they can be overcome.