victoria’s-secret-(un)-dress-code

Posted on by Patty Odell

An ad for Victoria's Secret "The New (Un) Dress Code" campaign.

An ad for Victoria’s Secret “The New (Un) Dress Code” campaign.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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