The Top 10 Stories of 2015

Posted on by Beth Negus Viveiros

2015MarketingPredictionsWhat do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers? Well, you’re definitely forward thinking, as you’re interested in 2016 trends and discovering ways to connect with Millennials.

New marketing trends like VR and mobile apps are part of your strategy, but you’re not losing interest in the tried and true, like direct mail and sweepstakes.

Pour yourself a glass of holiday cheer and check out 2015’s greatest marketing hits. 

1. Millennials Are The Mobile First Generation
A new study shows Milliennials are open to advertising—if it is relevant to them.

2. 8 Key Marketing Trends for 2016
Here’s what you need to know to have a happy new marketing year.

3. Special Report: The Art of B2B Storytelling
To resonate, your brand story must related to your customers’ needs and desires.

4. Krispy Kreme Gets Slammed for KKK Promo
File this one under “what were they thinking???”

5. How to Ask for A Client Referral: 7 Tips
When is the right time to ask a client for a referral, and how is the right way to go about it?

6. Marrying Direct Mail and Digital: Special Report
Direct mail can sure still work as a standalong channel, but when paired with online media, it can make response rates soar.

7. 20 Top Customer Engagement Tips
Speakers from this summer’s B2B LeadsCon shared 20 customer engagement tips in 20 minutes. Here’s a recap.

8. The Changing Face of Sweepstakes
Learn how social media, gamification, bigger prizes and other trends have revolutionized the world of sweepstakes in this special report.

9. Seven Best Practices for Creating App Marketing Campaigns
Data driven app marketing is helping marketers make connections with mobile consumers. Here’s 7 tips to make that happen.

10. How Companies Are Marketing With Virtual Reality
If marketers want to take advantage of this game-changing technology, they should take notice now. Here’s some interesting examples of companies using VR as a marketing tool.

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