Here’s how the Super Bowl ads fared, according to USA Today.
So, for $3,000,000 per ad, plus creative and productions costs, if you have a 15% margin (and that’s atypical), please help me justify this spend, assuming you have a 5 percent buy rate (Note: NOT response rate, but purchase rate. Assume a 10% response rate, again higher than reality). By the way, the game was the highest rated of all time.
The math speaks for itself….