Super Bowl Ads Recap

Posted on by Chief Marketer Staff

Here’s how the Super Bowl ads fared, according to USA Today.

So, for $3,000,000 per ad, plus creative and productions costs, if you have a 15% margin (and that’s atypical), please help me justify this spend, assuming you have a 5 percent buy rate (Note: NOT response rate, but purchase rate. Assume a 10% response rate, again higher than reality). By the way, the game was the highest rated of all time.

The math speaks for itself….


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone