Snickers Steals a Page from “Share a Coke”
“Share a Coke” made quite a splash—and cash—when it began personalizing bottles and cans with hundreds of given names. Consumers scrambled to find their own names and the names of friends and family members. They were also quick to post all about it on social sending the “Share a Coke” program through the viral roof.
Now, Snickers has taken a page from that book, and put a humorous twist on it. Instead of using its wrappers to promote first names, it is using words that pair with its “You’re not you when you’re hungry,” campaign. Words like Cranky, Whiny, Snippy and Spacey are appearing on the bars ready to serve up to some unsuspecting friend.
A comical video promoting the “Dial-a Snickers” campaign shows a call center “operator” answering calls from people who are looking to “diagnose” friends and family, like the friend being “grumpy, “acting like a “baby” or leaving the house “looking like a freak.” After some diagnosing, the operator orders a prescription: a particular worded Snickers bar that is delivered by bike messenger. Take a break from work and watch this, it’s hilarious.