Snickers Steals a Page from “Share a Coke”

Posted on by Patty Odell

“Share a Coke” made quite a splash—and cash—when it began personalizing bottles and cans with hundreds of given names. Consumers scrambled to find their own names and the names of friends and family members. They were also quick to post all about it on social sending the “Share a Coke” program through the viral roof.

Snickers "Dial-a-Snickers" Campaign
The Snickers “operator.”

Now, Snickers has taken a page from that book, and put a humorous twist on it. Instead of using its wrappers to promote first names, it is using words that pair with its “You’re not you when you’re hungry,” campaign. Words like Cranky, Whiny, Snippy and Spacey are appearing on the bars ready to serve up to some unsuspecting friend.

A comical video promoting the “Dial-a Snickers” campaign shows a call center “operator” answering calls from people who are looking to “diagnose” friends and family, like the friend being “grumpy, “acting like a “baby” or leaving the house “looking like a freak.” After some diagnosing, the operator orders a prescription: a particular worded Snickers bar that is delivered by bike messenger. Take a break from work and watch this, it’s hilarious.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!