Read All About It! 2018 Gold PRO Award Case Studies

Posted on by Patty Odell

For 28 years the PRO Awards has been the world’s leading recognition program for excellence in brand activation and promotion marketing. From buzz campaigns and digital marketing, to influencer programs and experiential activations, and beyond… here is your ‘look book’ into the best campaigns of the year—awarded by a panel of leading brand-side marketers. Over 1,000 entries were submitted from around the globe. And these campaigns were named the best of the best during the PRO Awards Gala held June 19 in New York City.

2018 PRO Awards
Brooks Running and Prize Logic took the Gold PRO Award for Best Campaign on a Budget for “The Brooks Big Endorsement.”

Now the editors of Chief Marketer bring you case studies of each of the gold winning campaigns across 32 categories, as well as the Platinum PRO Award and the MVPro Award. Each article brings to life the strategy, execution, results and other details that turned these big ideas into crushing campaigns that won over consumers and our judges. You’ll view creative images that bring the campaigns to life and understand how each team expressed its marketing messages through the use of smart visuals.

To recap, Jack Morton Worldwide took top honors winning the Platinum PRO Award for Best Overall Campaign for “CoverGirl Rantin’ & Raven.”

Two agencies tied for the second special award, the MVPro Award for the most award winning campaigns for multiple brands. Jack Morton won for: Charmin, CoverGirl, Liberty Mutual Insurance and Royal Caribbean Cruises and IMG Live for Marriott Rewards, Marriott Courtyard, Under Armour and USAA.

So grab a coffee, sit back, and dive into the the most creative promotional marketing and brand activation campaigns to hit the marketplace.

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by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



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