Welcome to PROtober on the Big Fat Marketing Blog, where we’ll be sharing trivia and fun facts about some of this year’s PRO Award winning brands.
We kick off PROtober with the Chicago Shakespeare Theater. Arc Worldwide/Leo Burnett’s campaign “Will and George Come to Life”—to promote a production of the Tony-winning musical “Sunday in the Park With George”—won the agency two Gold and three Silver PRO Awards as well as the Platinum Pro Honor for best overall campaign.
For the full story on the campaign, which brought an iconic painting by Georges Seurat to life, click here.
The Chicago Shakespeare Theater (http://www.chicagoshakes.com) has itself been honored with numerous awards, including the Regional Theater Tony Award, three Laurence Olivier Awards and 70 Joseph Jefferson Awards.
In the community, the theater is active in literacy efforts, working alongside English Teachers to help struggling readers connect with Shakespeare in the classroom. Each summer, the theater mounts a free Chicago Shakespeare in the Parks tour across the city, to bring live theater to the masses.
Since 2000, the Chicago Shakespeare Theater has been in residence in a new, seven-story, 810,000 sq ft facility on Chicago’s Navy Pier, which houses its box office, administrative offices, and performance venues. The first performance at this facility was Eric Idle reading from his novel, “The Road to Mars.”