PROtober: How Monster Stormed the Job Market

Posted on by Beth Negus Viveiros

monsterWelcome to PROtober on the Big Fat Marketing Blog, where we’ll be sharing trivia and fun facts about some of this year’s PRO Award winning brands.

The Marketing Arm won the Gold PRO Award for “Best Use of a Promotion Executed Outside the U.S.” for its “Monster Joins Forces with Marussia F1” for Monster Worldwide Inc., the parent company of Monster.com

Folks over the age of 40 remember the days when looking for a job meant searching the classified ads in the newspaper—yes, horrors, a print newspaper. Monster.com changed all that, creating a place where people around the world seeking jobs could connect with the employers who needed them.

When it went live in 1994, the Monster Board was the first public resume database on the Internet.  In 1998, it moved its corporate HQ from a small office above a Chinese restaurant in Framingham, MA to an old textile mill in Maynard, MA that was formerly home to Digital Equipment Corp. The following year, it changed its name officially to Monster.com.

This cool infographic offers a lot of data on the history of Monster, which today lists over one million job postings.

Congratulations to The Marketing Arm and Monster Worldwide. For more on the 2013 PRO Award winners, click here.

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