While best known today as a premier underwear brand, the roots of Jockey go a little deeper…down to the feet. In 1876, Samuel Thrall Cooper started the predecessor of Jockey International, S.T. Cooper & Sons. The company was a hosiery business in St. Joseph, MI, dedicated to helping lumberjacks looking for better quality socks.
Twelve years later, the company moved into the men’s underwear business, and introduced White Cat underwear in 1900. A postcard received by the company’s sales and marketing leader Arthur Kneibler in 1934 of a man on the French Riviera in a bikini style swimsuit inspired the creation of the now famous Jockey brief. The day it debuted in 1935, Chicago’s Marshall Field & Co sold out of its stock of 600 packages by noon.
Today, Jockey International markets its products in more than 120 countries. Over 600 styles of underwear are sold on Jockey.com