PR and Product Placement from Deep Down
Last week while attending the DMA 2010 conference I watched, like many of us did, the rescue of the 33 Chilean miners. I was intently watching as a doctor describes some of the health problems the men may face including kidney problems and the fact that they had not seen light for over 60 days other than a headlamp ocassionally.
I thought about how hard it would be to come up from the dark and the impact the light would have on them and hoped that when they emerged from deep beneath the earth they would be wearing shades.
As we watched the first miner pulled from the tube I commented that I was glad to see they had given them sunglasses. One of the people I was with said, “Yes, and damn nice ones at that.”
Sure enough, each miner and the rescue crew was give a high end of Oakley’s. Not cheap ones either — $180 bucks each, or more. Here’s an article.
Right or wrong? All I know is I bet that they will sell a lot of these shades.
