Big Fat Marketing Blog

What Are You Reading? June’s Top B2B & Martech Articles

June 27, 2018 |  by Beth Negus Viveiros

Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.

ANA B2B: Black & Decker Gets Emotional, Sentry Sits Down & More

June 15, 2018 |  by Beth Negus Viveiros

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

Country Time Joins the War on Lemonade Stands

June 7, 2018 |  by Patty Odell

Cops are busting kids for setting up illegal lemonade stands and Country Time Lemonade has launched a team to intervene.

State Street Global, Grant Thornton, Hiscox Win B2 Awards

June 7, 2018 |  by Beth Negus Viveiros

Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap.

Gorillaz Fans Chat With Murdoc in Prison

June 5, 2018 |  by Beth Negus Viveiros

A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.

Spring Reading: May’s Top 10 B2B and Martech Articles

May 30, 2018 |  by Beth Negus Viveiros

After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.

Pixar’s Secrets of Storytelling Success

May 24, 2018 |  by Beth Negus Viveiros

Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling.

6 Must-Have Apps/Tools for Every Marketer

May 23, 2018 |  by Patty Odell

The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.

An Ironing Board for Mom? Really?

May 10, 2018 |  by Patty Odell

A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts.

The April B2B & Martech Top 10

April 26, 2018 |  by Beth Negus Viveiros

Miss any of our most popular B2B and martech stories in April? Here’s a recap.