Big Fat Marketing Blog

Charlie Sheen is Winning on Twitter

|  by Tim Parry

... and his Winning week may get even better! Charlie Sheen is now in the Guinness Book of World's Records. It's not for the number of hookers he's slept with, number of teeth he allegedly lost or talk-show rants in a one-week period. It's not even ...

Mystery Invites Intrigue

Airline loyalty programs that allow customers to earn points to redeem for air travel have long experienced in-flight turbulence. The level of participants

Emails We Love: Copy that Fits to a T

|  by Beth Negus Viveiros

The last time I was in one of my favorite brick and mortar retail stores, I remarked that it was a great place to find things you never knew you desperately needed. I get the same feeling whenever I get emails from some of the custom t-shirt purveyors ...

Adding a Spritz of — grass?

Aaaah, the smell of freshly mowed grass conjures scenes of backyard picnics, warm sunshine and bare feet. Here in the Northeast those days are not too far away and a new marketing campaign from TruGreen reinforces that long-awaited reality. Direct ...