Big Fat Marketing Blog

Oddball Comments Not Welcome on Linkedin

We can all take a lesson from the Promotional Products & Advertising Specialty Forum. The group uses Linkedin in one of the most important ways for which it was designed, as a virtual marketplace for the exchange of ideas, products and services. As an ...

Harry & David: A Great Fit for 1-800-Flowers?

|  by Tim Parry

I am not a mergers and acquisitions guy, nor do I play one on TV. But I have a feeling troubled food gifts seller Harry & David Holdings could be a great fit for 1-800-Flowers and its branding strategy. Harry & David is still a very viable brand, and ...

Is PMG Testimony an Empty Gesture?

|  by Larry Riggs

Once again, the U.S. Postal Service is crying poverty and asking Congress for help. This past week, Postmaster General Patrick Donohoe warned the House Subcommittee on Federal Workforce, U.S. Postal Service and Labor Policy on Oversight and ...

Everyone is Doing Mcommerce but You, You and You

|  by Tim Parry

Okay, that's not really the case - if you have an ecommerce site, your customers and prospects may be reaching you via a mobile device. But it's clear that despite the mobile commerce revolution, most merchants do not have a dedicated mcommerce site. ...

Winning with a Cute Baby at NEMOA Spring Conference

|  by Tim Parry

You ever have that nightmare that a joke or gag you deliver during a conference session is going to bomb, so in fear of failure, you cut it? I moderated a session about the MCM Awards yesterday at the NEMOA directXchange Conference. I thought it would be ...