Big Fat Marketing Blog

Express Finds Success in 140 Characters

Lisa Gavales, the chief marketing officer at apparel company Express, stood on stage today at a Hyatt in New York City and talked about Twitter. The Express customer is a 20-something, a good demo to engage with tweets. But when she personally took on ...

The Wonderful World of Disney Email

|  by Beth Negus Viveiros

When it comes to having material to craft engaging emails, some marketers have it easier than others. One such example is the various branches of the Disney family. Still, even though they have it easy cheesy, it's hard not to be impressed by the way ...

Never Mind Epsilon, Twitter Can Cause A Security Breach

|  by Tim Parry

Are you following the tweets about Epsilon's major email security breach? If you are, be careful what you click on. I guess if your email address isn't in the hands of hackers because of the email security breach March 30 at Epsilon, it will be if ...

MLB Teams Enjoying One-Way Facebook Conversations

|  by Tim Parry

Major League Baseball deserves an "Unlike" for the way its treating its fans on Facebook. It appears MLB has unified its 30 team's " official Facebook pages" as one (though people from the teams' front offices may still post as the individual teams). ...

The Most Shameless Way to Get Facebook Likes Is…

|  by Tim Parry

... say you'll do something for a cause in return. Apparantly insurance company The Hartford never got that message. The Hartford has been a sponsor of the U.S. Paralympic team, and that's a good thing. They also just signed a multi-year deal to keep ...

Aniston’s Viral Video for Glaceau Is Dumb/Smart

|  by Brian Quinton

Is there a formula for viral video? If so, Glaceau Smartwater is doing pretty well by making a hash of it. The vitaminized water brand in the Coca-Cola portfolio has a new video out on YouTube featuring Jennifer Aniston, who has appeared in other ...

Restoration Hardware Mails a Really Big Book

|  by Melissa Dowling

The Big Book catalog is supposed to be dead. J.C. Penney was one of the last holdouts, and the general merchant killed its big book nearly two years ago. Maybe someone should tell Restoration Hardware: The home d

eBay Could Become an Even Bigger eCommerce Power

|  by Tim Parry

Yesterday was one of those days-of-scrambling in the Multichannel Merchant newsroom. Harry & David filed Chapter 11 (we could have treated that one like a New York Times obit and written it up months in advance, but posted it when word of Chapter 11 ...